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Usability as support for your brand

The definition of the goals of electronic presentation demands an upgrading of all the relevant factors: Business goals and distribution, brand values and the aims of communication, but also the desires, needs and goals of the user according to all segments of your customers.

Lotwerk has focused its process of consulting on the development and determination of these goals and of your target groups: They have been integrated with the usability as such. For us at Lotwerk usability is not just a "technical component" at times of conceiving and designing: To the contrary, we scrutinize the usability again and again during every step of the project - especially during the phase of analysis and strategic planning.

Usefulness of a product and its advantage for the customer is a prerequisite for a successful distribution and sale in a market, that you are aiming at. In the electronic realm there are very special rules and regulations: The product, the brand and the platform of distribution have amalgamated into one single application. Foremost in regard to services related to financing, banking and the media this requires special attention to the "translation" of your brand into the electronic channel of distribution.

The usefulness of an apt application will develop to be an important component of support for your brand: Seemingly simple values of your brand as "reliability", "quality" or "experience" are not only conveyed by your product but also by the way of its electronic presentation. On the other hand products like "money transfer", "news item" or a "software download", which by its sheer repetition do not carry a brand potential as such, may gain a differentiated field of experiences for your client via its electronic presentation.

You may learn more about brand oriented usability via our personal presentation: Contact